Essays about: "response to positive affect"

Showing result 1 - 5 of 80 essays containing the words response to positive affect.

  1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ziyi Zhang; Yaxin Xue; [2023]
    Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

  3. 2. Market reaction to Basel III : An event study on the stock market reaction to the announcement by the Basel Committee on Banking Supervision on December 7th, 2017

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : David Kinch Palvig; Anton Östlund Wessberg; [2023]
    Keywords : Banks; Basel III; Capital regulation; Efficient Market Hypothesis; Event study; Financial leverage; Stock markets;

    Abstract : This paper investigates the impact of Basel III on the valuation of banks in the EEA through an event study of the stock market. It contributes to academic literature by enhancing the study by Bruno, Onali & Schaeck (2018) with another event date after the conclusion of their study. READ MORE

  4. 3. Svenska hästägares erfarenheter av lastning med häst

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Elsa Widström; [2023]
    Keywords : häst; lastning; träning; transportfordon; enkät;

    Abstract : Studies have shown that struggle during loading of horses is a well-known problem. Horses are flight animals who usually avoid dark and narrow places where the view of their surroundings are limited. Horses are also naturally neophobic, which can cause problems when loading and training horses to load. READ MORE

  5. 4. The Visual Depiction of Ukrainian Refugees

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Sandra Wennerström; [2023]
    Keywords : Refugees; content analysis; visuality; visual methodology; media; emotional response.; Law and Political Science;

    Abstract : With a focus on Swedish national newspapers, the purpose of this thesis is to research and analyse the depiction of Ukrainian refugees. The reason behind the study is the hypothesis that Ukrainian refugees have been depicted in the media in a more positive light compared to other refugees from previous refugee crises. READ MORE

  6. 5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE