Essays about: "Corporate social responsibility- case study"

Showing result 16 - 20 of 372 essays containing the words Corporate social responsibility- case study.

1. 16. Private companies contributing to environmental justice : An Exploratory Study of Stena Fastigheter and the LONAproject in Lindängen, Malmö

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Stina Joanna Gremme; [2023]
   Keywords : ;

   Abstract : The research question „How do privately owned companies contribute to environmental justice through green measures in socially deprived neighbourhoods?“ was used in this Master‘s thesis to examine the role of private economies and their potential contribution to more just living environments in cities. The study used an analytical framework to explore the theories of environmental justice and corporate social responsibility in a real-world context. READ MORE

3. 17. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

4. 18. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Anna Elisabeth Schädle; [2023]
   Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

   Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

5. 19. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
   Keywords : Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

   Abstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE

6. 20. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mona Jaeger; Christian Alexander Por; [2023]
   Keywords : Organisational Identification; Corporate Social Responsibility; Employer Branding; Employee Branding; Sustainability; Identity; Organisational Control; Business and Economics;

   Abstract : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. READ MORE