Essays about: "cause-related marketing campaign"

Showing result 1 - 5 of 9 essays containing the words cause-related marketing campaign.

1. 1. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

3. 2. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   University essay from Lunds universitet/LUCSUS

   Author : Xiao Yang; [2016]
   Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

4. 3. Cause Related Marketing -  The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Johansson; Caroline Liljenberg; Cajsa Nordin; [2016]
   Keywords : Cause Related Marketing | Marketing strategy | CSR | Consumer Behaviour | Participation Intentions | Nonmonetary | Monetary | Sweden |;

   Abstract : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. READ MORE

5. 4. Corporate Social Responsibility : A genuine comittment or just good adverising

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Helen Ekholm Piper; [2015]
   Keywords : corporate social responsibility CSR;

   Abstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE

6. 5. Cause-related Marketing : A qualitative study into Millennials’ perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malin Beckmann; Florentine Noll; [2015]
   Keywords : Millennials; cause-related marketing; perception;

   Abstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE