Essays about: "Craft Breweries"

Showing result 1 - 5 of 10 essays containing the words Craft Breweries.

  1. 1. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    University essay from Umeå universitet/Företagsekonomi

    Author : ALI ALALI; [2023]
    Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

  3. 2. Craft brewing and financial expansion – a study of the Swedish market

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anders Lingensjö; [2021]
    Keywords : Microbreweries; craft beer; craft beer brewing; small business financing; Sweden;

    Abstract : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. READ MORE

  4. 3. The use of branding Strategies within Swedish Craft Brewing

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

  5. 4. Process design for utilizing spent grain as a potential energy source for craft breweries

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Henric Nordholm; [2020]
    Keywords : Chemical engineering; Kemiteknik; Technology and Engineering;

    Abstract : Craft breweries in Sweden are steadily increasing and they face a major challenge with the byproduct that is generated in the brewing process. The by-product is called wet spent grain (WSG) and the biggest challenge lays in its’ high moisture content which will make it spoil within a few days. READ MORE

  6. 5. Great minds drink alike - why collaboration persists in mature market niches

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Niklas Aarnio; Eduards Lejins; [2020]
    Keywords : niche markets; alliances; resource based view;

    Abstract : This paper focuses on persistence of collaboration in the context of a market niche in a mature market. It is often assumed that after initial market creation, as the niche matures, the importance and prevalence of cooperative activities diminishes. READ MORE