Essays about: "Customer Loyalty in the Hotel Industry"

Found 3 essays containing the words Customer Loyalty in the Hotel Industry.

  1. 1. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  3. 2. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Florén; Hanna Poutanen; [2014]
    Keywords : sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Abstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE

  4. 3. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
    Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

    Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE