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Found 2 essays matching the above criteria.

1. 1. Uncovering Customer Orientation in Product Development - A Qualitative Study based on the Software Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sharmily Anantaraman; Hibo Hussein; [2015]
   Keywords : Product Manager; Product Development; Software; Knowledge Management; Actor-Network Theory; Customer-orientation and Product Management; Business and Economics;

   Abstract : PURPOSE: The purpose of this research project is to further advance theory on management of product development by providing insights on customer orientations. The study contributes to the literature by bringing in Actor-Network Theory (ANT) as a new perspective to theorize the process of translations between customer orientation and engineering orientation within product development. READ MORE

3. 2. Applying Marchand’s Information Orientation Theory to Sigma Kudos—an Information Product Company

   University essay from Institutionen för datavetenskap, fysik och matematik, DFM

   Author : yuan ke; [2011]
   Keywords : Information Orientation; Information Management;

   Abstract : Marchand, Kettinger and Rollins’s (2001) definition of Information Orientation gave us  an  overall  understanding  about  company’s  information  management.  Different from  Market  Orientation  and  Customer  Orientation  etc. READ MORE