Essays about: "Dana Cruz"

Found 1 essay containing the words Dana Cruz.

  1. 1. How do consumers get engaged in a brand community? : The case of Estrella Damm.

    University essay from

    Author : Dana Cruz; Emma Aulestia; [2021]
    Keywords : Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

    Abstract : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. READ MORE