Essays about: "Japanese internationalization"

Showing result 1 - 5 of 10 essays containing the words Japanese internationalization.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
    Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

    Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE

  4. 3. Swedish firms achieving legitimacy on the Japanese market : A qualitative study on how Swedish firms manage to achieve legitimacy on the Japanese market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emil Sjöstedt; Leonard Zeilon; [2019]
    Keywords : Legitimacy; International business; Culture; Internationalization; Networks;

    Abstract : The purpose of this thesis was to investigate how Swedish firm operating on the Japanese market can achieve legitimacy in consideration to the cultural context. The thesis has an exploratory purpose where the methodology was based on a qualitative method with and inductive approach. READ MORE

  5. 4. Entering the Japanese Market : Similarities and Differences between two Swedish firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Robin Moritz; Zaid Jirges; [2018]
    Keywords : Network; relationships; internationalization; Japan; foreign market entry; Blankenburg; IKEA; Haglöfs; FME;

    Abstract : In this thesis we investigated the differences and similarities between a big and a small Swedish firms’ market entry process into Japan. This was done by studying the two chosen companies, IKEA and Haglöfs respectively. We conducted our research using a case study collecting data from primary and secondary sources. READ MORE

  6. 5. Internationalization as a Necessary Evil. Why Japanese SMEs Hesitate to Expand Internationally and the Manager's Influence on Internationalization Decisions

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Christiansson; Hanna Eliasson; [2016-10-12]
    Keywords : Japan; ; SMEs; internationalization; decision-making; managerial influence;

    Abstract : Small and Medium-sized Enterprises (SMEs) have traditionally been restricted to their domestic market but as the world becomes increasingly globalized, so do also SMEs. SMEs represent over 95 percent of the business population in most economies, and thus contribute significantly to both domestic and global economic well-being. READ MORE