Essays about: "Interactive Digital Signage"

Found 5 essays containing the words Interactive Digital Signage.

  1. 1. Eye-tracking Technology for Interactive Experiences in Digital Signage within Retail from a Marketing Perspective

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Oskar Alfredsson; Tekla Hjärtstam; [2023]
    Keywords : ;

    Abstract : Eye-tracking is a prominent subject with a diverse range of applications. Although the technology is primarily optimized for stationary environments, ongoing technological progress present additional market prospects. READ MORE

  3. 2. Application of Value Proposition Design to a high-tech business market product

    University essay from Lunds universitet/Innovationsteknik

    Author : Claudio Gandra; Johan Hansson; [2021]
    Keywords : Value Proposition Design; Customer needs assessment; Digital Signage; Interactive Digital Signage; Problem-solution fit; Business and Economics;

    Abstract : In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. READ MORE

  4. 3. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  5. 4. Large digital screen as a corporate communication channel : Enhancing the dissemination of information, administration and interaction

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Tove Bäckström; [2018]
    Keywords : Digital Signage; interaction; design; user engagement;

    Abstract : Public areas are more and more equipped with digital screens that are used to inform or promote a particular product. This is a way to communicate with the people on that area. The idea is to get people's attention, make them read and take in information and possibly buy the product that is marketed. READ MORE

  6. 5. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

    Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE