Essays about: "Digital products"

Showing result 6 - 10 of 462 essays containing the words Digital products.

  1. 6. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 7. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  4. 8. Considerations When Visualizing Information for a Non-interactive Dashboard : A study about what aspects to keep in mind when designing a non-interactive dashboard

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Elina Eriksson; [2023]
    Keywords : information visualization; accessibility; non-interactive dashboard; color vision deficiency; color blindness;

    Abstract : In this project a dashboard was created on behalf of the company Combitech who wanted to visualize a part of a workgroup’s information flow in hope of improving their communication. The only restriction was that it could not be interactive. READ MORE

  5. 9. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  6. 10. Enhancing human-robot interaction using mixed reality

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Santiago Molina Morillas; [2023]
    Keywords : Human-robot interaction; mixed reality; autonomous mobile robots; safety;

    Abstract : Industry 4.0 is a new phase of industrial growth that has been ushered in by the quick development of digital technologies like the Internet of Things (IoT), artificial intelligence (AI), and robots. Collaborative robotic products have appeared in this changing environment, enabling robots to collaborate with people in open workspaces. READ MORE