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Found 2 essays matching the above criteria.

  1. 1. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  2. 2. Saving dogs from dinner plates: An analysis of Animal Welfare Organizations’ strategies to end South Korea’s dog meat trade through advocacy, civic engagement, and social change

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hanna Rhodin; [2018]
    Keywords : Communication for Development; Animal welfare; Advocacy campaign; Dog meat trade; Dog meat farm; South Korea; Social change;

    Abstract : Human consumption of dog meat in South Korea has been a topic of international scrutiny since the 1980s. This paper presents the findings of a research into how Korean and international animal welfare organizations design and implement initiatives that aim to bring an end to the dog meat trade, increase civic engagement and affect social change. READ MORE