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1. 1. Competition Images of Media Platforms: A qualitative study of market images and perceived competition structures of digital media platforms

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Gauffin; [2020]
   Keywords : Competition analysis; Market definition; Social constructivism; Endogenous competition analysis; Platform markets;

   Abstract : The field of competition is extensively studied, however little research has been done on competition from an endogenous perspective. As a result, organizational scholars know much about how firms should compete among themselves but very little about how firms define their competition. READ MORE