Essays about: "Eduardo Junqueira"

Found 1 essay containing the words Eduardo Junqueira.

  1. 1. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Eduardo Junqueira; [2016]
    Keywords : Trust; Mobile Commerce; E-Commerce; Marketing; Online Marketing; Data Controls; Website Interactivity; Reputation; Willingness to Customize;

    Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE