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Showing result 1 - 5 of 162 essays matching the above criteria.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. Environmental performance and sovereign bond yields: Evidence from emerging markets

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Kristin Unga; [2023]
    Keywords : sovereign yields; environmental performance; principal component analysis; Business and Economics;

    Abstract : This thesis analyses if investors price a country’s environmental (E) performance into sovereign bond yields. The sample consists of 17 emerging countries from 2011 to 2020. READ MORE

  4. 3. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jianfeng Yang; Manying He; [2023]
    Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

    Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

  5. 4. Policy and regulation options for new and emerging offshore wind markets

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Inês Mendes Letra; [2023]
    Keywords : ;

    Abstract : This thesis addresses the need for policy and regulatory frameworks to support the sustainable growth of the offshore wind industry in new and emerging markets. The global need for clean and renewable energy is driving the emergence of offshore wind energy as a viable solution to achieve net-zero emissions goals. READ MORE

  6. 5. Critical Factors that Affect the Adoption of Mobile Payment Services in Developed and Developing Countries

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ehtasham Naeem Qadri; [2023]
    Keywords : Mobile Payment Services; Technology Adoption; Critical factors; Developed Countries; Developing Countries; TAM; UTAUT2; Sweden; Estonia; Germany; Pakistan; Sri Lanka;

    Abstract : The financial services division has been significantly impacted by the emergence of mobile payments, which can be attributed to the fast progressions in mobile technology and the widespread adoption of smartphones. The present research investigates critical factors prompting the adoption of mobile payment services in developed and developing countries, namely Sweden, Estonia, Germany, Pakistan, and Sri Lanka. READ MORE