Essays about: "Emilia Marzouk"

Found 2 essays containing the words Emilia Marzouk.

  1. 1. Mastering the Process of Change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Marzouk; Sofia Petersson; [2020]
    Keywords : Loyalty Program; Customer Loyalty; Customer Expectation; Expectation Management; Customer Engagement; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to increase the knowledge and understanding surrounding changes in loyalty programs. The aim is to further examine how a change in loyalty programs affects customer expectations and loyalty. READ MORE

  3. 2. The Threats of Brand Rejuvenation: The Land Rover Defender Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tiziano Filippini; Mihail Aittokallio; Emilia Marzouk; [2019]
    Keywords : Brand Rejuvenation; Brand Identity; Brand Kernel; Land Rover Defender; Business and Economics;

    Abstract : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. READ MORE