Essays about: "Mihail Aittokallio"
Found 3 essays containing the words Mihail Aittokallio.
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1. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE
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2. Provocation and Millennials : Explorative study on millennials ́ emotional response
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE
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3. The Threats of Brand Rejuvenation: The Land Rover Defender Case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. READ MORE