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Found 1 essay matching the above criteria.

1. 1. Storytelling som marknadsföringsstrategi : AB Enaforsholm

   University essay from SLU/Dept. of Economics

   Author : Linnéa Sellberg; Pernilla Sjögren; [2012]
   Keywords : AB Enaforsholm; berättelse; differentiering; Enaforsholm Fjällgård; historia; KSLA; koncept; marknadsföring; storytelling; strategi;

   Abstract : The marketing strategies discussed in today’s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. READ MORE