Essays about: "Pernilla Sjögren"

Found 2 essays containing the words Pernilla Sjögren.

1. 1. Usefulness of lean as a sustainable strategy in food supply chains

   University essay from SLU/Dept. of Economics

   Author : Pernilla Sjögren; [2014]
   Keywords : food supply chains; lean practices; sustainable development; triple bottom line;

   Abstract : Global food supply chains need to become more efficient in terms of decreasing resource use and minimising food waste. With this objective some food enterprises in UK have started to adopt ‘lean thinking’. Little academic evidence exists on whether or not this is a sustainable strategy. READ MORE

3. 2. Storytelling som marknadsföringsstrategi : AB Enaforsholm

   University essay from SLU/Dept. of Economics

   Author : Linnéa Sellberg; Pernilla Sjögren; [2012]
   Keywords : AB Enaforsholm; berättelse; differentiering; Enaforsholm Fjällgård; historia; KSLA; koncept; marknadsföring; storytelling; strategi;

   Abstract : The marketing strategies discussed in today’s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. READ MORE