Essays about: "Entry modes in international business"

Showing result 21 - 25 of 33 essays containing the words Entry modes in international business.

  1. 21. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  3. 22. Expanding a market abroad : A French company in Scandinavia

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo Guyader; Zheng Dong; Thomas Croizat-Viallet; [2011]
    Keywords : SME; entry mode; export;

    Abstract : Purpose - The aim of this paper is to increase the understanding of foreign market entry among SMEs. The model of a French established company entering the Scandinavian market supports this research. READ MORE

  4. 23. Entry strategy for SMEs in the Russian market -Focus on challenges, entry modes and network relations.

    University essay from Ekonomihögskolan, ELNU

    Author : Francesco Albertini; Jean-Daniel Auffray; Yasir Aziz; [2011]
    Keywords : exporting; entry mode; Russian market; challenges; network relationship;

    Abstract : Russia’s economy is growing at a very fast pace and it has an enormous potential for the international enterprises. Although Russian market has a huge potential for international enterprises but at the same time it has challenges and pitfalls that need to be addressed before getting into the Russian market. READ MORE

  5. 24. A Systematic Analysis of the Factors that Drive SMEs to Internationalisation and the Paths followed by these Firms : An Exploratory Study of Four Highly Technological Firms in Sweden

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Nchombua Yvette Tanila; [2011]
    Keywords : internationalisation; networking;

    Abstract : Due to globalization and other factors, the business environment of small and medium sized enterprises (SMEs) is radically changing. In order for these firms to cope with increased competition and business opportunities in globalised markets, they have to strengthen their innovative capabilities and internationalise their business activities (Rammer and Schmiele, 2008, p. READ MORE

  6. 25. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

    University essay from SLU/Dept. of Economics

    Author : Emmanuel Onyebuchi Nnagbo; [2009]
    Keywords : change; entry mode; internal factors; external factors;

    Abstract : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. READ MORE