Essays about: "Erica Wärme"

Found 1 essay containing the words Erica Wärme.

  1. 1. Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Erica Wärme; Louise Olsson; [2020]
    Keywords : Influencer marketing; Online advertising; Attitudes; Influencers; Electronic word-of-mouth; Social media; Purchase intention;

    Abstract : Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. READ MORE