Essays about: "Fake sales"
Found 3 essays containing the words Fake sales.
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1. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE
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2. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential
University essay from Lunds universitet/InnovationAbstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE
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3. Anthropomorphic animals in commercials : why fake animals tell good stories
University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studierAbstract : Animals are often used in advertising, especially in commercials. When given human characteristics, and used in several commercials over a longer period of time, anthropomorphic animal spokespersons are born. These animals are neither real animals nor humans. They are hybrids, or fake animals. READ MORE
