Essays about: "Hannah Linton"

Found 1 essay containing the words Hannah Linton.

  1. 1. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Cedergren; Hannah Linton; [2023]
    Keywords : Reference price; Fake sales; Consumer purchase behavior;

    Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE