Essays about: "Fang Cheng"
Found 1 essay containing the words Fang Cheng.
-
1. Not All Heros Wear Capes
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE
Result pages:
1