Essays about: "Fashion and beauty"

Showing result 1 - 5 of 22 essays containing the words Fashion and beauty.

1. 1. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frida Wiberg; Alexandra Kjellman; [2023]
   Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

   Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

3. 2. Beyond Pixels: Unveiling the Dangers of Feminized Virtual Avatars in Fashion : A Critical Visual Analysis of Shudu Gram and Miquela Sousa

   University essay from Linköpings universitet/Tema Genus

   Author : Robin Naomi van Halteren; [2023]
   Keywords : feminized virtual avatars; postcolonial theory; intersectionality; critical visual analysis; the Exotic Other;

   Abstract : This research focuses on the use of feminized virtual avatars (FVAs) in the fashion industry and explores the risk of using FVAs for the appropriation and exploitation of marginalized communities and identities. Through a critical visual analysis of the virtual avatars Shudu Gram and Miquela Sousa, this study analyzes how they are made to represent gendered and racialized women’s bodies. READ MORE

4. 3. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Jasmin Ella Masic; [2022]
   Keywords : Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

   Abstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE

5. 4. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

6. 5. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jade Verplancke; Noémie Gelati; [2022]
   Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

   Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE