Essays about: "Filippa Johansson"

Found 5 essays containing the words Filippa Johansson.

  1. 1. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

    University essay from Jönköping University

    Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
    Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

    Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

  3. 2. The best of both worlds? A study of how hybrid events can create strong experiences

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Nina Assadi; Filippa Johansson; [2021-06-28]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Displacement Analysis of a Geodetic Network : A case study of the Vasa warship

    University essay from Högskolan Väst/Avdelningen för data-, elektro- och lantmäteriteknik

    Author : Filippa Johansson; Lenita Karlsson; [2017]
    Keywords : ;

    Abstract : By measuring coordinates repeatedly in time we can detect movements of an area or an object by establishing and monitoring a geodetic network. Since it is known that the Vasa warship is suffering from decomposition, a geodetic network has been established around the ship to monitor its deformation. READ MORE

  5. 4. Undressing the Androgynous Body : Analysing Gender Equality in the Representation of Androgynous Bodies within Contemporary Swedish Fashion

    University essay from Stockholms universitet/Modevetenskap

    Author : Karin Johansson; [2017]
    Keywords : Androgyny; Body Ideals; Gender; Equality; Power; Fashion;

    Abstract : Stemming back thousands of years, the term androgyny continues to raise uncertainty regarding its definition in contemporary society. Simultaneously, the term has come to represent a body ideal and fashion that signals gender equality. READ MORE

  6. 5. Environmental sustainability in the fashion industry "A company is no more sustainable than its supply chain"

    University essay from Göteborgs universitet/Graduate School

    Author : Torbjörn Johansson; Hanna Månsson; [2013-07-05]
    Keywords : Environmental sustainability in the fashion industry; Filippa K; intermediary; fashion supply chain; China; internationalisation externalisation framework; sustainable supply chain management;

    Abstract : Sustainable supply chain management has come to be vital, especially considering the importance of having a fully traceable supply chain, particularly regarding textile production in Asia. Current research has observed a lack of qualitative site studies, in order to acquire a more complete understanding of the interrelationships between strategy, risk management, and transparency throughout the supply chain. READ MORE