Essays about: "Fredrik Vikström"
Found 1 essay containing the words Fredrik Vikström.
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1. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE
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