Essays about: "Fredrik Vikström"

Found 1 essay containing the words Fredrik Vikström.

  1. 1. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fredrik Vikström; [2016]
    Keywords : CRM; organisational culture; competing values model; technology acceptance model; CRM adoption; intention to use CRM;

    Abstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE