Essays about: "Future-Oriented Advertising"

Found 1 essay containing the words Future-Oriented Advertising.

  1. 1. PRE-ANNOUNCING CO-CREATION

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Luczynski; Michael Simby; [2013]
    Keywords : Consumer Co-Creation; Customer Empowerment; User Innovation; Future-Oriented Advertising; New Product Pre-Announcements;

    Abstract : Historically, new product development (NPD) has exclusively been assigned to internal company professionals. This model has increasingly been questioned and many have advocated the concept of consumer co-creation, a collaborative NPD activity in which consumers contribute to the content of a firm's offering. READ MORE