Essays about: "Future-Oriented Advertising"
Found 1 essay containing the words Future-Oriented Advertising.
-
1. PRE-ANNOUNCING CO-CREATION
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Historically, new product development (NPD) has exclusively been assigned to internal company professionals. This model has increasingly been questioned and many have advocated the concept of consumer co-creation, a collaborative NPD activity in which consumers contribute to the content of a firm's offering. READ MORE
Result pages:
1