Essays about: "relevance of marketing in an environment"
Showing result 1 - 5 of 9 essays containing the words relevance of marketing in an environment.
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1. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE
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2. Love at first search : a qualitative study exploring generated attitudes towards listings in SERPs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE
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3. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance
University essay from Umeå universitet/FöretagsekonomiAbstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE
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4. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment
University essay from Umeå universitet/FöretagsekonomiAbstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE
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5. The Differentiation of a Nation : The Swedish Nation Brand Management
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE