Essays about: "Generational shift"

Showing result 1 - 5 of 28 essays containing the words Generational shift.

1. 1. Mastering the shift: exploring external CEO successions in a comparative case study

   University essay from Göteborgs universitet/Graduate School

   Author : Nils Karlflo; [2023-06-29]
   Keywords : Actor-Network Theory; ANT; actors; negotiations; Sociology of translation; Management; Corporate Governance; CEO successions; CEO retirements; CEO departure; chief executive officer; boards; chairman of the board; externalizing; owner-led; owner-steered; owner-led companies; process theory; translation theory; family successions;

   Abstract : This paper critically examines the claim made by previous research that explains CEO successions as a result of a linear process, influenced by isolated factors of causality succeeding one another. Thus, it seeks to provide a more nuanced understanding of the process of CEO successions, acknowledges the complexity, ambiguity, and unpredictability in its nature. READ MORE

3. 2. Being a farmer’s child : the silent making of a farmer

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Adjani Isabelle; [2023]
   Keywords : generational shift; socialization; gender; machinery; work-love balance; inheritor; farming; family;

   Abstract : As many farms in the European Union and within Sweden are family farms, farm inheritance becomes a relevant topic. Many children of farmers grow up in the agrarian world and stand to one day be farmers themselves. READ MORE

4. 3. Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Sjöberg; Inga Maslowski; [2023]
   Keywords : Branding; Brand management; Brand manager role; Metaverse; Strategy formation; Experimentation; Co-Creation; Community; Generational shift; Emerging technologies; Social Sciences;

   Abstract : The evolution of the digital landscape through emerging technologies presents brand managers with a new context for managing their brand: the metaverse. This thesis investigates how the role of the brand manager and the related brand management practices evolve in response to this. READ MORE

5. 4. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Bjarke Røn Knudsen; [2022]
   Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

6. 5. Attitudes towards Qingtian dialect among Qingtianese in Sweden

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Simon Wefer; [2022]
   Keywords : Qingtian – language attitudes – Chinese diaspora – heritage dialect – language shift; 青田 - 语言态度 - 华人散居 - 传承方言 - 语言替换;

   Abstract : Emigrants from Qingtian County (Zhejiang province, China) have a long and rich history in Europe, but to date, little research has been done on their unique language, or its role in Qingtianese diaspora communities. Drawing inspiration from other studies about attitudes towards, and use of, Chinese heritage dialects in China and overseas, the author examines attitudes toward Qingtian dialect using established quantitative and qualitative sociolinguistic research methods. READ MORE