Essays about: "brand resistance"

Showing result 1 - 5 of 33 essays containing the words brand resistance.

  1. 1. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Zarin Tasnime; Christine Buckley; [2023]
    Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

    Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

  3. 2. Unwrapping Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Denise Vork; Bruno Dewever; [2023]
    Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

    Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

  4. 3. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Anna Elisabeth Schädle; [2023]
    Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

  5. 4. Fire Resistance Test of Cross Laminated Timber Joints

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Oliver Cato; [2022]
    Keywords : CLT; Joints; Fire; resistance; Korslaminerat; trä; skarvar; Brand; motstånd;

    Abstract : The increased popularity of timber buildings has heightened the demand for more knowledge on how tomake these buildings safer. In many cases, parts of wooden constructions are prebuilt in factories that later are delivered to the building site. Transportation by road limits the sizes of the parts. READ MORE

  6. 5. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Joan Ilebode; [2022]
    Keywords : feminism; memes; Instagram; humor; wellness; oppression; Nigeria; social media;

    Abstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions:  i) How do the posts on TGLM use humor and wellness to portray feminism?  ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally,  iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE