Essays about: "Georgios Komis"

Found 1 essay containing the words Georgios Komis.

1. 1. Consumer's Ethical Perception on Greenwashing

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aoi Ikeda; Georgios Komis; [2022]
   Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

   Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE