Essays about: "Green Beauty and Personal Care Product"

Found 1 essay containing the words Green Beauty and Personal Care Product.

  1. 1. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Teng Fang; Bingxin Li; [2022]
    Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

    Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE