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Showing result 11 - 15 of 18 essays matching the above criteria.

  1. 11. From "win-win" to "lose-lose" : how neoliberalism undermines the sustainable city - a case study of Hamburg

    University essay from Lunds universitet/LUCSUS

    Author : Eva Wiesemann; [2014]
    Keywords : environmental gentrification; sustainability science; sustainable cities; critical urban theory; social mix; Social Sciences;

    Abstract : Throughout the last years, more and more cities around the world have integrated sustainability into their development goals to deal with today’s multiple environmental and social challenges. Simultaneously, an exploding strand of research stresses the potential of cities in a transition towards sustainability. READ MORE

  3. 12. Internal and External factors that influence the ecotourists : A study on green consumer behavior, applied to ecotourism

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Sarah Poupineau; Claire Pouzadoux; [2013]
    Keywords : ecotourism; consumer behavior; tourism marketing mix; green behavior; ecotourism segmentation; questionnaire;

    Abstract : .... READ MORE

  4. 13. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

  5. 14. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

  6. 15. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Imran Bashir; Muhammad Sabir Shah; [2011]
    Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

    Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE