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Showing result 16 - 18 of 18 essays matching the above criteria.

  1. 16. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

    University essay from Avdelningen för ekonomi

    Author : Haofu Fan; Lin Zeng; [2011]
    Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

    Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE

  3. 17. Understanding Green Marketing with Marketing Mix : a case study on The Body Shop

    University essay from Avdelningen för ekonomi

    Author : Shanshan Li; Zifei Tang; [2010]
    Keywords : Green Marketing; Environmental Marketing; Marketing Mix; CSR; The Body Shop;

    Abstract : Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects.   Method: A case study was adopted. READ MORE

  4. 18. Greening the marketing mix : A case study of the Rockwool Group

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Ivan Kontic; Jasmin Biljeskovic; [2010]
    Keywords : Green marketing; marketing mix; green marketing strategies;

    Abstract : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. READ MORE