Essays about: "Grocery retail loyalty"

Showing result 16 - 16 of 16 essays containing the words Grocery retail loyalty.

  1. 16. Using the SERVQUAL Model to assess Service Quality and Customer Satisfaction. : An Empirical Study of Grocery Stores in Umeå.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Daniel Chingang Nde; Paul Lukong; [2010]
    Keywords : SERVQUAL Model; Service Quality; Customer Satisfaction;

    Abstract : Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to know how to measure these constructs from the consumers’ perspective in order to better understand their needs and hence satisfy them. READ MORE