Essays about: "Grocery retail loyalty"

Showing result 11 - 15 of 16 essays containing the words Grocery retail loyalty.

  1. 11. Store image perceptions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Wikström Linus; [2015]
    Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

  3. 12. What Factors Contribute to Sales of Groceries Online? - A quantitative study of Swedish urban consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kristina Carlsson; Amanda Larsson; [2014]
    Keywords : Factors.; Sales; Sweden; Actual Purchases; Retail; Grocery; Online; Business and Economics;

    Abstract : Title What Factors Contribute to Sales of Groceries Online? – A quantitative study of Swedish urban customers. Date of seminar 2014-06-02 Course BUSN39 Business Administration: Global Marketing Authors Kristina Carlsson & Amanda Larsson Advisor Jens Hultman Purpose The aim with this study is to investigate what factors contribute to Actual Purchases of online groceries. READ MORE

  4. 13. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

  5. 14. Customer loyalty across industries : a quantitative study in a Swedish retail setting on the impact of relationship marketing

    University essay from Institutionen för marknadsföring (MF)

    Author : Sofia Mårtensson; Rickard Neij; [2013]
    Keywords : relationship marketing; customer loyalty; quality; satisfaction; commitment; trust; retail;

    Abstract : Authors: Rickard Neij and Sofia MårtenssonTutor: Dr Mosad ZineldinTitle: Customer loyalty across industries- a quantitative study in a Swedish retailsetting on the impact of relationship marketing.Background: Relationship marketing is defined as the focus of marketing activitieson establishing, developing, and maintaining, long- term relationships. READ MORE

  6. 15. A quantitative study of the attitudes towards loyalty programs among students

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Svensson; Amelie Sjöberg; [2012]
    Keywords : Attitude; Loyalty program; Frequency; Segmentation; Offerings; ICA;

    Abstract : Title: A quantitative study of the attitudes towards loyalty programs among students   Course/ course code: 2FE16E – Independent degree project of the marketing program with integrated method, 30 hp   Authors: Sjöberg, Amelie 880410; Svensson, Daniel 890329   Background: In today’s global market, companies strive to gain a competitive position and attract as many customers as possible. One of the most important factors within the retail industry is customer loyalty. READ MORE