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Showing result 1 - 5 of 40 essays matching the above criteria.

1. 1. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Keywords : ;

   Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

3. 2. Drivers and Barriers for Biochar Deployment in Swedish Agriculture : a Multi-Level Perspective on Sustainability Transitions

   University essay from SLU/Department of Molecular Sciences

   Author : Danielle Jansen; [2023]
   Keywords : Agriculture; Socio-technical transitions; Multi-level perspective;

   Abstract : There are several sustainability challenges (e.g., environmental degradation, biodiversity loss, and food insecurity) that agro-food systems face. Simultaneously, agriculture is a major contributor to greenhouse gas emissions. READ MORE

4. 3. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Alexandra Coughlin; Elena Dorner; [2023]
   Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

   Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

5. 4. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

6. 5. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   University essay from Jönköping University

   Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
   Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE