Essays about: "green intention-behavior gap"

Found 4 essays containing the words green intention-behavior gap.

  1. 1. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

  3. 2. Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Jofel Jochems; Taeke Cornelis Schol; [2020]
    Keywords : Sustainable packaging; green purchasing; consumer behavior; generation Y; FMCG industry; The Netherlands; intention-behavior gap;

    Abstract : This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. READ MORE

  4. 3. Green lifestyle, where to go? : How social media influencers moderate the intention – behavior gap within the ecological lifestyle context

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thanh Ha Nguyen; Haina Zhang; [2020]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE