Essays about: "Gustaf Olofsson"

Found 1 essay containing the words Gustaf Olofsson.

  1. 1. The International Market Selection Process of Multinational Enterprises Expanding to Transition Economy Markets

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Martin Håkansson Modin; Gustaf Olofsson; [2017]
    Keywords : ;

    Abstract : The International Market Selection (IMS)process, where firms choose which new market(s) to expand to, is highly important as choosing the right market is paramount to the internationalizing firm’s success. There are benefits in understanding how firms evaluate and select new markets, both for firms with less international experience looking for guidance in their IMS process, as well as for external stakeholders with an interest in attracting companies to a certain market. READ MORE