Essays about: "H M strategy"
Showing result 1 - 5 of 39 essays containing the words H M strategy.
-
1. Damned if you do, damned if you don't.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE
-
2. Sustainability-Linked Bonds - A Case Study of H&M
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : The thesis investigates the sustainability-linked bond issuance by fast fashion company H&M in the midst of the Covid-19 pandemic. The study contributes to existing literature by providing observations of real-world practitioners on the cost-benefit considerations of SLB issuance, in particular, challenging the notion of a "free lunch", conversely concluding that the greatest concern is attributed to potential reputational damage in the event of missed targets. READ MORE
-
3. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE
-
4. Green Greed A Poststructural Policy Analysis of “H&M Group Sustainability Performance Report 2020”
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/HumanekologiAbstract : This thesis examines how discursive formations of problem representations presented in the “H&M Group Sustainability Performance Report 2020” institutionalize and shape knowledge regarding strategies on combating climate change. The politics behind these formations are made visible by using Carol Bacchi’s Poststructural Policy Analysis What’s the problem represented to be?(WPR) as a methodological framework. READ MORE
-
5. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE