Essays about: "HANNA SVEDMAN"

Found 2 essays containing the words HANNA SVEDMAN.

1. 1. Horizontal brand extensions : the key factors of success

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Ellinor Engström; Hanna Svedman; [2011]
   Keywords : brand extension; horizontal brand extension; luxury brand extension; brand associations; brand universe; brand equity; brand image; brand identity; brand promise; storytelling; brand extension strategies; licensing; range brand platforms; implementation errors; key factors for successful brand extensions; brand positioning; branding umbrella;

   Abstract : Background: All brands need to keep moving and to keep building their stories by bringing new and exciting products or experiences. During the last twenty years, companies have been more and more convinced that their brands are among their most valuable resources and today we see an increasing trend of brand extension attempts, however with a significant number of failures, as well. READ MORE

3. 2. Affärsmöjligheter för skyddsbyxor i syntetmaterial- snygg, snyggare, byggare

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ANNELIE SÄRNEFÄLT; HANNA SVEDMAN; [2010]
   Keywords : yextile development; function; plan of marketing; innovation; business development;

   Abstract : Marknaden för skyddsbyxor är stor, ändå har utvecklingen av dessa byxor skett relativt långsamt i jämförelse med exempelvis sportkläder. Det dominerande materialet, bomull, har en del negativa egenskaper som skulle kunna undvikas om man istället producerade i ett syntetiskt material. READ MORE