Essays about: "HR and Marketing"

Showing result 11 - 12 of 12 essays containing the words HR and Marketing.

1. 11. Business Intelligence, Analytics and Human Capital: Current State of Workforce Analytics in Sweden

   University essay from Institutionen för kommunikation och information

   Author : Daniel Gustafsson; [2012]
   Keywords : Business Intelligence; Business Analytics; Analytics; Human Capital; Human Resource; Talent Analytics; HR Analytics; Workforce Analytics;

   Abstract : The way organizations make decisions today is very often purely based on intuition or gut-feeling. It does not matter whether decisions are of high risk for the company’s future or not, managers golden-gut is the only thing that determines whether invest- ments should be made or not. READ MORE

3. 12. What drives Ideal Employer Image?: A study of university students' perceptions in China, the US and Germany

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ying Gao; [2006]
   Keywords : Employer branding; employer image; China; Cluster Analysis; multinational companies;

   Abstract : This thesis will undertake a progressive investigation of employer branding, with a global comparison of university students’ perceptions towards their ideal employers. Given the lack of available theories in the employer branding field, the newly developed intersection of HR, Marketing, PR and Communications, an inductive quantitative approach is taken based on a multi-national, large scale survey conducted among over 50,000 university students in China, the US and Germany in the Spring of 2006. READ MORE