Essays about: "HR and Marketing"

Showing result 6 - 10 of 12 essays containing the words HR and Marketing.

  1. 6. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  3. 7. WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Mathilda Jarl; [2018]
    Keywords : Employer branding; Gen Z; Talents; Labour Market; HR and Marketing;

    Abstract : With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. READ MORE

  4. 8. Employer Branding- Attracting Employees to the area of GGV

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sandra Gummesson; [2017]
    Keywords : Employer Branding; internal marketing;

    Abstract : Abstract   Background:           Although the area of Gnosjö, Gislaved and Värnamo (GGV) have many companies it still lacks of highly educated people. The three municipalities are underrepresented of highly educated employees in relation to population, thus being able to attract and keep employees are a crucial part for the survival of the companies. READ MORE

  5. 9. Recruiting the Right Junior Auditor : a Human Resource Perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Dawei Hu; Andrei Kehlmeier; [2017]
    Keywords : Recruitment process; turnover; auditor; marketing; expectation; motivation; competence; up or out;

    Abstract : Employee turnover has long been an issue within the audit profession and is generally considered to have a negative impact on auditing firms. As auditing firms rely on the skills and knowledge of their employees, the recruitment process is crucial in order to appoint candidates who will benefit the firm. READ MORE

  6. 10. "My Heart Belongs To Telenor"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Isaksson; Caroline Isaksson; [2013]
    Keywords : Marketing; HR; Internal marketing; Internal Branding; Employee Branding; Retail; Business and Economics;

    Abstract : A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators... READ MORE