Essays about: "How to enter China market"

Showing result 6 - 10 of 24 essays containing the words How to enter China market.

  1. 6. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  3. 7. Frugal Innovation in Smaller Firms in the West : "How do smaller firms in theWest use Frugal Innovationwhich in its nature best suitedfor emerging markets, havingno subsidiaries in the localmarkets essential to developfrugal solutions for those emerging markets?"

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Praveen Adari; Ganesh Lakshmipathy; [2015]
    Keywords : Frugal Innovation; Small firms; Innovation strategy; Western markets; emerging markets; Affordability; emerging market innovation; frugal strategy;

    Abstract : Although researchers during the last 5 years have been doing a lot of study onemerging market innovations, and of which Frugal Innovation had its special place. They haveparticularly concentrated on this innovation type on how it re-emerged in the emergingcountries especially India and China and gave it new theoretical definition and a framework. READ MORE

  4. 8. SMEs modes of entering in China : A Multiple Case Study of Swedish firms entering in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victor Carlsson; Mohammad Khan; [2014]
    Keywords : Small and Medium Enterprises SMEs ; Entry mode; Market entry; China; External;

    Abstract : Purpose - The purpose of this research is to investigate market entry modes selection of Swedish SMEs concerning their entry in Chinese market. The information we extracted from various Swedish SMEs may to some extent functional to other Swedish SMEs as well while seeking to enter in the foreign market. READ MORE

  5. 9. Successful Entry Strategies on the Chinese Market : -A Case Study of a Swedish Industrial Company: SKF

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Lijing Yu; Yun Fu; [2013]
    Keywords : SKF; Entry strategy; Successful factor; Chinese market; Different perspective;

    Abstract : Nowadays, the Chinese market is attracting more and more attention from foreign countries, which consider China as a potential partner. Making feasible decisions is the foundation of accessing success in the Chinese markets. READ MORE

  6. 10. Born Globals in China : The Reasons of Their Emergence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jiajun Qu; Stefanos Avgeris; [2013]
    Keywords : Born Global; China; Born Global Emergence; Born Global Vision;

    Abstract : Problem - A new kind of companies was identified twenty years ago, the BornGlobals (BGs).Those companies tend to go abroad in a very early stage, sometimesright after their inception. READ MORE