Essays about: "IKEA e business model"
Showing result 1 - 5 of 6 essays containing the words IKEA e business model.
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1. Development of e-commerce within fast moving consumer goods
University essay from KTH/Fastigheter och byggandeAbstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE
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2. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE
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3. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE
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4. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. READ MORE
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5. E-Business Modeling : A Case Study with IKEA
University essay from Internationella HandelshögskolanAbstract : E-business modeling is a concept that has several components and can be designed based on different combinations of them. Furthermore, it is a concept that is vulnerable to changes as it is associated with technology, which is developing rapidly day by day. READ MORE
