Essays about: "IKEA effect"

Showing result 1 - 5 of 30 essays containing the words IKEA effect.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. ROOFTOP GREENHOUSES: Comparison between Farm builder and IDA ICE energy simulation software

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö; Lunds universitet/Avdelningen för Energi och byggnadsdesign

    Author : Jean Claude Cyubahiro; [2023]
    Keywords : Rooftop greenhouses; Farm builder; IDA ICE; Technology and Engineering;

    Abstract : Rapid global urbanization is a major concern for the food production system, as it is recognized that relying on conventional methods of distant large-scale farming contributes significantly to greenhouse gas emissions. One of the key strategies to address this challenge is rooftop greenhouses (RTG), which are greenhouses built on unoccupied rooftops. READ MORE

  4. 3. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  5. 4. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  6. 5. Automated Functional Tests for a Web Application

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Johan Wulf; Erik Svensson Fahlström; [2022]
    Keywords : Test; automation; single sign on; frameworks; JavaScript; Technology and Engineering;

    Abstract : When developing a large application, many companies use techniques such as Test Driven Development in order to get a range of tests on which they later can validate their code with. This has become the standard in many work environments. READ MORE