Essays about: "INFORMATION MANAGEMENT crm"

Showing result 1 - 5 of 50 essays containing the words INFORMATION MANAGEMENT crm.

  1. 1. A tailored web-based system for managing and attracting customers

    University essay from

    Author : Carl Anton Gustavsson; Elis Indebetou; Filip Von Knorring; Erik Larsson; Nils Persson; Ramez Shakarna; [2023]
    Keywords : CRM;

    Abstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE

  3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

  4. 3. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

  5. 4. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia March; Alice Tremblay; [2022]
    Keywords : crisis management; customer relationship management;

    Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE

  6. 5. Examining the factors contributing to third-party logistics companies’ growth in Sweden

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gorpudolo Seleweyan; [2022]
    Keywords : Third-party Logistics 3PL ; Ordinary Least Square OLS ; Swedish Transport Market; Company Growth; Content Analysis; Technology;

    Abstract : The evolution of third-party logistics has sparked much academic interest over the years, with researchers looking at how the industry has grown and the factors that have contributed to it. The primary goal of this thesis is to examine the factors that have driven third-party logistics companies’ growth in Sweden for eighteen years (2002–2020). READ MORE