Essays about: "Ikea and marketing"
Showing result 31 - 35 of 43 essays containing the words Ikea and marketing.
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31. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour
University essay from Ekonomihögskolan, ELNUAbstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE
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32. The influence of legislation and political bodies on marketing strategies in the context of sustainable development and corporate social responsibility : Illustrated by the example of the company IKEA and the legal framework in Sweden
University essay from Sektionen för ekonomi och teknik (SET)Abstract : .... READ MORE
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33. The Absence of IKEA - A Study into the South African Furniture Market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Title: The Absence of IKEA - A Study into the South African Furniture Market Research questions:- Is the South African furniture market favourable for IKEA? - Would it be beneficial for IKEA to have production there? - How could IKEA promote itself if they were going to enter the South African market? Purpose of the research: The purpose of the paper is to identify possible opportunities and threats for IKEA in the South African furniture market by describing the market from a furniture company’s perspective. The paper will also point out strengths and weaknesses on the South African market that can be helpful for Swedish furniture firms that are interested in establishing business in South Africa. READ MORE
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34. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing
University essay from Avdelningen för ekonomiAbstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE
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35. Brand management as a means to add value for firms
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. READ MORE
