Essays about: "Ikea and marketing"

Showing result 26 - 30 of 43 essays containing the words Ikea and marketing.

  1. 26. Managing cultural differences in MNE: a case study on IKEA in China and their staffs

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Binh Pham; Xue Hongyu; [2012]
    Keywords : ;

    Abstract : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. READ MORE

  3. 27. IKEA and Volvo marketing strategies in the Italian market

    University essay from Internationella Handelshögskolan

    Author : Alina Gogunova; Sofiya Gilyazova; [2012]
    Keywords : ;

    Abstract : .... READ MORE

  4. 28. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  5. 29. Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy

    University essay from Institutionen för geovetenskaper

    Author : Aleksandra Dermanovic Hellman; [2011]
    Keywords : consumption patterns; corporate philanthropy; critical discourse analysis; IKEA´s marketing discourse; Stenmark´s principle of inter-generational justice; Sustainable Development;

    Abstract : This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. READ MORE

  6. 30. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE