Essays about: "Ikea and marketing"

Showing result 36 - 40 of 43 essays containing the words Ikea and marketing.

  1. 36. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE

  3. 37. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE

  4. 38. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

    University essay from Företagsekonomiska institutionen

    Author : Martin Gustafson; Eric Jonsson; [2008]
    Keywords : ;

    Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE

  5. 39. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

  6. 40. Strategies adopted in the International Market : The case of IKEA in France

    University essay from Institutionen för teknik och samhälle

    Author : Damien Badier; Carole Rousset; [2007]
    Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

    Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE